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No. 03 · The Paper Touch
Building a Brand Around Expertise
- Client
- The Paper Touch
- Where
- North Myrtle Beach, SC
- Role
- Brand, content, digital
- Year
- 2026
B1The opportunity
Decades of wallpaper craft, trusted by interior designers, and almost none of it visible online.
Expertise is a brand. It just needs someone to tell the story.
B2The idea
Let the work speak first.
A quiet, editorial brand built around finished rooms, real craft and the person behind them, with an education thread that turns know-how into content.
B3Our role
- Brand development and positioning
- Website and digital storytelling
- Content strategy and social video
- Educational marketing
- Product launch planning for a wallpaper collection
B4The outcome
A brand that finally looks as good as the walls it covers.
Judaroo →