← All work
No. 01 · NFL Alumni Academy
A Second Shot, Told Out Loud
- Client
- NFL Alumni Academy
- Role
- Creative direction, social, PR, sponsorships
- Team
- Candice Brooks, creative director; Brooke Drawdy, sponsorships and promotional activations
- On screen
- Next Man Up: Inside the NFL Alumni Academy, on Amazon Prime Video
B1The opportunity
A training program where NFL alumni coach players chasing a shot at the pro game. Every athlete who walked in had a story.
The job was making sure people heard it, and making sure the right partners wanted to be part of it.
B2The idea
Treat it like a sports story, not a training program.
Hope, grind, setbacks and second chances, told every day on social and through earned media. A story strong enough to carry its own series.
B3Our role
- Creative direction across the brand
- Social media strategy and daily content
- Public relations and media relations
- Sponsorship strategy, sales and partner activation
- Player headshots, promo videos and campaign creative
Candice led as creative director. Brooke helped lead sponsorships and promotional activations.
B4The outcome
The Academy’s story made it to the screen: Next Man Up: Inside the NFL Alumni Academy, now streaming on Amazon Prime Video.
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