Not more posts.
Better ideas.
We’re not here to fill a content calendar. We’re here to find what makes your brand interesting, then build everything around it: the strategy, the story, the experience and the content.
B1Strategy & Brand Development
Finding the idea.
- Brand positioning and messaging
- Brand development, naming and launches
- Campaign planning and integrated marketing
- Local marketing and brand building for franchise owners
- Local store marketing that brings people through specific doors
- Goals, tracking and measurement, so the creative serves the business
B2Public Relations & Partnerships
Getting people talking.
- Media relations and earned media
- Communications strategy and sensitive messaging
- Brand reputation and customer feedback
- Community engagement
- Strategic partnerships with schools, organizations, media and local businesses
- Influencer and creator relationships
B3Experiential Marketing
Giving people a reason to show up.
- Brand activations and promotional experiences
- Event concept, planning and production
- Hosting and on-site event management
- Sponsorships and partner activations
- Community celebrations, school programs, grand openings and launches
- Photo, video and social coverage on the day
B4Creative & Content
Making it worth watching.
- Creative direction across visuals, messaging and campaigns
- Content strategy and storytelling
- Video concepts and production
- Social campaigns and audience engagement
- Photography direction
- Advertising, signage and campaign materials
SpotlightFor Franchise Owners
Corporate sets the brand. You still have to win your town.
We help franchisees run their own local marketing and brand building: the community partnerships, local PR, events and content that make a location feel like it belongs in its neighborhood, while staying inside brand standards.
- Local store marketing for single and multi-unit owners
- Restaurants, food trucks and catering
- Community events and school partnerships
- Local PR and social content for each location
- Working alongside corporate marketing, not around it
Bonus trackAI Training for Small Businesses
AI won’t tell your story. It can help you tell it faster.
We use these tools every day to plan, write, edit and produce. Now we teach business owners and their teams to do the same, in plain language, with your own brand and your own content.
- Planning a month of posts in an afternoon
- Writing captions that still sound like you
- Turning one photo shoot into weeks of content
- Editing short videos and reels
- Using AI without sounding like a robot
Group workshops.
Hands-on sessions for chambers, associations, franchise groups and business networks.
One-on-one.
A working session for an owner, built around your business and the tools you already have.
Team training.
Get your whole team creating on-brand content faster, with a playbook they keep.
What does The B Side do?
The B Side is a creative and marketing agency in Horry County, South Carolina. We work in four areas: strategy and brand development, public relations and partnerships, experiential marketing and events, and creative content. We also teach AI workshops for small businesses.
Where is The B Side located?
We’re based in Horry County, SC, and work with businesses across the Grand Strand, including Myrtle Beach, Conway, North Myrtle Beach, Little River and Surfside Beach. We also serve the Carolina coast from Wilmington, NC, to Charleston, SC, and inland markets like Florence.
Do you work with franchise owners?
Yes. We help franchisees run their own local marketing and brand building: community partnerships, local PR, events and content for each location, while staying inside brand standards and working alongside corporate marketing.
Do you plan and run events?
Yes. We create, host and run promotional events and brand activations, from the first idea to on-site management and photo, video and social coverage on the day.
Can you help launch a new brand or business?
Yes. We help with positioning, naming, messaging, visual direction, launch planning and the content to go with it.
Do you handle public relations?
Yes. We handle media relations, communications strategy, sensitive messaging, reputation and community partnerships.
Do you offer AI training?
Yes. We run hands-on group workshops, one-on-one sessions and team training that teach small businesses to plan, write and edit content faster with AI, without losing their voice.
How do we get started?
Tell us what you’re working on through our contact page or by email. We reply within two business days, and every project starts with a conversation.
One idea, played everywhere.
Listen first.
We start with your business, your people and your community, not a template. The good stuff is usually hiding in plain sight.
Find the B side.
One clear idea that gives every campaign, event, press pitch and post something to say.
Make it real.
Then we build it: the activation, the story, the video, the coverage. Same team from the first idea to the final cut.