Side A
Candice Brooks
Founder · Strategy, PR & Creative Direction
A big-picture thinker with a knack for seeing what others miss. Candice blends creative instinct with strategic thinking, turning unexpected opportunities into campaigns, conversations and experiences that get people talking. From the first spark of an idea to the final execution, she knows how to make a brand stand out for all the right reasons. Her background in hospitality, property management, creative direction and franchise marketing means she understands a business from the operational side, not just the promotional one.
Selected creditCreative Director, NFL Alumni Academy: social, PR and sponsorships. The Academy’s story is now the series Next Man Up: Inside the NFL Alumni Academy on Amazon Prime Video.
Side B
Brooke Drawdy
Content, Digital Engagement & Events
A natural communicator with a finger on the pulse of what’s next. Brooke brings a fresh perspective to content creation, community engagement and digital storytelling. With an instinct for emerging trends and an understanding of what makes people connect, she turns everyday moments into content that feels authentic, relevant and worth sharing.
Selected creditSponsorships and promotional activations, NFL Alumni Academy, as seen in Next Man Up: Inside the NFL Alumni Academy on Amazon Prime Video.
Featuring
Summer Hite-Jarosz
Community Events & Promotions
Summer brings strong community connections and a talent for creating engaging community events. From planning to execution, she brings people, brands and ideas together through memorable events and promotions that help The B Side’s clients build meaningful local relationships.
